We’re all you need when it comes to reaching expats in Singapore. Through our print magazines, events, website, EDMs and newsletters we reach 1 in 4 expats. We understand the market and the expat journey and have been going strong for 15 years (8 online) so are now a trusted resource for both expats and Singaporeans.
Expat Living’s established voice ensures that we are the leading source of home, style, travel, kids, beauty, things to do and wine & dine information all with a local flavour. Enter the actual homes of expats in Singapore and hear real stories and real endorsements from real people.
We can offer advertisers a print and digital strategy that meets your objectives and combines editorial, advertorial and branded content supported by display, interactive and push advertising.
Our experienced team will work closely with you to provide a print and digital advertising strategy that meets your needs and objectives.
What our clients say
“Arete Culture has advertised with Expat Living for the past five years and we’ve seen amazing results from the partnership. Expat Living is a publication that consistently delivers quality results and the team has repeatedly gone over and above to support small businesses like us. Both the editorial and client servicing teams are organised, resourceful, and always ready to offer their professional insight to help us better position ourselves to their readers.”
– Caroline Chin Geyler, Arete Culture Asia areteculture.com
“Advertising with them has given us wide exposure and has helped us transmit information about our services to a relevant and large audience. The magazine is very reader-friendly, well laid out, informative, and it cuts across topics that are of interest and bring together the expat community.”
– Mrs Franca Ciambella, Consilium Law Corporation consiliumlaw.com.sg
“I’ve worked with Expat Living for 15 years now, since their very first edition. They have always delivered a significant number of newcomers, as well as reaching expats and locals who have lived in Singapore a long time and discovered us through the magazine. The online platform is easy to navigate, as well as always having updated content. The paid online posts generate a good amount of traffic to our website and we are able to utilise their centre-spread features to showcase products. And on top of this, they have a fantastic team who are responsive and flexible and deliver great customer service.”
– Geri Murphy, Originals originals.com.sg
“If you want to market to the expat community in Singapore, Expat Living is the way to go. Fully integrated campaigns using the well established magazine and every growing online properties specifically targeted to expats living in Singapore are only possible with Expat Living. Plus, the EL team is just a real pleasure to work with.”
– Gunther Scherz, Cutis Medical Laser Clinics cutislaserclinics.com
Our print readers
The typical Expat Living reader is an expat married mother, aged between 35 and 44. She has lived in Singapore between four and five years, has a Dependant’s Pass and does not work. Her husband works in Finance or IT on a local package and they have a monthly allowance of $20,000 to $25,000.
She has two young children who go to an international school. The family plans on being here for the foreseeable future.
She lives in a contemporary-style 1,000-to-2,000-square-foot condo with facilities, with a monthly rental of between $4,000 and $8,000. She has a live-in foreign domestic worker.
Her family eats out up to three times a week in casual restaurants and cafés but the rest of the time they eat home-cooked meals.
The family takes between three or four holidays a year, booked on the internet directly with the airline/hotel.
She prefers the print format of Expat Living and reads every edition, taking between one and two hours to do so. Her husband and sometimes other female friends will read it. She keeps it for future reference or cuts out useful info. She thinks positively of the magazine and especially enjoys the home showcases and travel stories. She visits www.expatliving.sg regularly and is interested in finding information on holidays or activities with kids.
Our online readers
82% of our online audience is based in Singapore and 18% view the website from overseas. The typical online reader is British, Australian or Singaporean and female. She is aged between 24 and 44 and has up to two children. She uses the website to find things to do, research recommendations on shopping, restaurants and bars or for holidays. She shops online. She also engages with us through our newsletter and accesses our website from her mobile phone when she is out and about.
Download the full media kit below for more information, including rates, specifications and various advertising examples. Interested? Get in touch with us via the contact details below.
Get in TouchEmail us
Danielle Rossetti Beauty, Aesthetics, Cars, Electrical, Fashion, Finance, Higher & Further Education, IT, Media/Publishing, Insurance, Jewellery, Legal, Kids Fashion, Kids Retail, Legal Services, Home Services (Cleaning, Pest Control, Helpers, Handymen, Decorators etc), Shopping Centres, Shops, Stand alone Spas, Recruitment, Telecom, Watches
Jacqui Young Activities, Associations, Boating, Sailing & Yachting, Clubs, Comp Health: Physiotherapy, Comp Health: Osteopaths, Comp Health: Healers/TCM, Naturopaths, Reflexology, Hypnotherapy, Online Pharmacy, Enrichment, Events, Food & Beverage, Food & Beverage: Caterers & Cooking Classes, Holistic Living, Hotels & Hotel Spas), Sports, Property, Serviced Apartments, Supermarkets, Travel (incl. HK)
Karin Galley-Dick Antiques, Art, Bathrooms, Carpets, Crafts, Florists Furniture, Gifts, Kitchens, Lighting, Outdoors, Photography, Health (Medical & Dental)
Lara Sage Education, International Schools, Preschools, Removalists & Storage Providers