In the world of art, Ganesha is doing for Hinduism what Buddha did for Buddhism.

It is almost impossible to see the elephant god, Ganesha, without associating him with Hinduism. Nevertheless, like Buddha before him, Ganesha has to some extent transcended religion to become a secular icon in the art world.

“His appeal lies in that which he symbolises,” explains Vidhya Gnana Gouresan, curator of The Gallery of Gnani Arts. “In Hindu mythology, Ganesha is thought to be the remover of obstacles, which makes him an auspicious figure to have in the home, regardless of nationality or religion.”

There is also something quite comforting and almost childlike about this rounded, rather jolly-looking figure, and because elephants are revered in many parts of Asia, he has an added appeal.

In September 2009, the gallery opened its fourth Pop Ganesha exhibition, which featured contemporary works depicting the elephant god by ten Singapore-based artists. It was interesting to view the chosen entries and their vastly differing depictions of the same subject – perhaps the most profound being a collage by a Pakistani Muslim artist, Tasneem Moochhata, simply titled “Peace”.

Vidhya says that she wasn’t looking to include traditional depictions of Ganesha, and was even hoping that by giving the artists a free rein she would stir up a little controversy. However, instead of the expected controversy over the inclusion of a psychedelic Ganesha playing the guitar, the piece actually turned out to be the most popular painting in the exhibition.

The Pop Ganesha series began in 2003.  Vidhya says that the concept has consistently enticed visitors, and despite the economic downturn, this year was no exception. The exhibition attracted collectors from a wide spectrum of nationalities, religions and age groups, and was commercially well-received. But it was also an educational experience for visitors who had the opportunity to chat with Vidhya and find out more about why Ganesha is one of the most popular gods in India.

So while the Buddha’s peaceful appeal will no doubt remain, and he will continue to adorn our homes for many years to come, Ganesha the elephant god looks set to join him as a new global pop icon.

The 2010 Pop Ganesha exhibition is planned for July, and will be held at a different, larger location to accommodate the increasing number of artists who want to participate. But you don’t have to wait until July: Gnani Arts has a number of Ganesha works by emerging artists, and by established South Indian and international artists. View them online at www.gnaniarts.com.

The Gallery of Gnani Arts, One Cuscaden Road, #01-05, The Regent. Call +65 6725 3112.